Need to close quick? Try one stop real estate services
Single supplier can make for a speedier deal
By Heather Clark, Cyberhomes Contributor
Published: July 3, 2008
Stressful. Traumatic. Painful.
These are words buyers often use to describe their experience in a real estate transaction. And Greg Rand, managing partner of Prudential Rand Realty in New York’s Hudson Valley, doesn’t believe these feelings necessarily reflect the performance of the buyer’s real estate agent.
Rather, Rand suggests that the disjointed process of buying a home — with its myriad pieces that must fit together quickly, compounded by the magnitude of the purchase — is what drives these negative consumer feelings.
To improve workflow in real estate transactions, some firms have adopted the shopping-mall concept, in which multiple real estate services, including mortgage financing, title insurance, homeowners insurance and relocation, are bundled together. Rates for one stop real estate services are typically on par with those of separate service providers — there isn’t much of a discount for the bundle — but the benefits can include speed and service.
Through its RandVantage program, Prudential Rand Realty offers real estate brokerage services as well as mortgage financing and title insurance. “We treat a real estate transaction as one thing as opposed to three different things,” explains Rand. “It’s one process with a lot of moving parts. If you approach it as one process, a lot of options open up to you.”
Namely, a faster deal.
Rand notes that clients who choose an outside mortgage broker and title company typically face a turnaround time of 60 to 70 days. Buyers who utilize RandVantage’s one stop services average a 30- to 40-day closing process.
“People who need to close fast come to us: relocation transfers, people selling vacant houses,” says Rand. About 15 percent of Prudential Rand Realty customers choose the RandVantage service, according to Rand. Those who don’t generally have a previous relationship with a lender or need a longer closing process.
A synergy between real estate firms and mortgages brokers or title companies is nothing new, says Kaira Sturdivant Rouda, president of Real Living, which exploded onto the real estate scene in 2002 and is now one of the nation’s fastest-growing real estate franchisors.
In addition to broker services, mortgage financing and title insurance, Real Living provides relocation services, home warranties, and even referrals for home services such as security systems and cable TV.
“Consumers come for one stop shopping. And we want our brand to stand for all those services,” Rouda says. “It makes the process [for the consumer] easier and less stressful.”
Some firms offer concierge services or have tie-ins with moving companies. Coldwell Banker Heritage Realtors in Dayton, Ohio, endorses some 50 local vendors — from homeowners insurance to painters and electricians.
“It’s especially good for out-of-town buyers,” says co-owner Steve Earman, who estimates that 60 to 70 percent of customers who are relocating to the Dayton area take advantage of an in-house product or vendor. “They don’t have to go around trying to find these services that either today or ultimately in their homeownership they are going to need.”
Consumers may not get rock-bottom pricing with bundled real estate services. But shopping mall-style firms promise competitive rates, and the only thing that may be worth more than saving a few bucks: less hassle.